Idea: “Love” means a score of zero in the tennis terminology. It comes from l'oeuf, which is French for egg because the shape is similar to Zero. In this campaign uses the pun of love in order to encourage more people to see the US Open.
One Thing: Love is nothing.


US OPEN 是每年都要在纽约法拉盛举办的美网公开赛。这个项目的概念是：Love is nothing。在网球的术语里，Love是零分的意思。这个称呼来源于法语 l'oeuf（蛋）, 因为蛋和零分的形状很像，所以网球术语里把l'oeuf叫做零分。Love is nothing, 在这里用了双关语。

零分是零分，但是爱却是所有。