Stonefield is an urban planning company in New York. This project is a conceptual project for Stonefield Beach Party 2019, which is an annual event. Instead of using a serious and well-planned theme, we want something exciting and playful. Summertime is 1/4 of a year, so I applied the 1/4 ratio in four parts of the layout. The 1/4 positive space means the summertime, and it is different than the negative space, which indicates the rest of the year. I also added several flat icons as the visual elements: the green bushes, red wine glass, the 1/4 of a circle, and a tiny smile face.

Stonefield是一家在纽约的城市规划设计公司，这个是为Stonefield夏天海滩派对所做的概念化项目。比起用一个很官方的调性，我希望这个项目是有趣和好玩的。我借用了夏日是一年中的1/4的概念，把layout以1/4的比例而分割，把1/4的正空间与其他的负空间区别开。这个项目中运用了一些扁平化的符号元素，葱郁的灌木，盛满的酒杯，在圆形中1/4的夏日，和那个熟悉的小笑脸。以黑色为背景，通过冷暖色系的叠加和碰撞，营造了一种热烈且不同寻常的氛围