Problem: For Colombians living in poverty, a Big Mac is worth about 20% of their weekly salary.
Solution: We make a comparison of what an American can buy with 20% of their weekly salary versus a Colombian living in poverty for whom 20% of their weekly salary is the price of one Big Mac in Colombia. And we make Jan 19th to become The Big Mac Day. On that day, a single Big Mac will cost $135, which wants to use the Big Mac to call attention to the Colombian poverty and hunger. The money raised on The Big Mac Day will be donated to WFP.
